Maison Kitsuné SoPi

Kitsune is the Japanese word for “fox”, an emblematic animal for the brand’s two creators, Gildas Loaëc and Masaya Kuroki, who have turned the creature into an ever-present logo on their clothes. But not just on their clothes, because Kitsuné's business stretches beyond the fashion world, into music, where it is recognised for its various electro compilations, and hospitality, having rolled out its Café Kitsuné concept in Paris and Tokyo.

The versatile Franco-Japanese duo, who joined forces in 2002, are developing their very own brand of art de vivre – cool, sophisticated, and contemporary. To see for yourself, take a look around this store, decorated by the prominent Milanese interior design agency Dimore Studio, and discover their multi-purpose wardrobe, which combines all the latest international trends. The collections are deliberately minimalist, with lots of straight lines and delicate prints, but they also dare to be different, with unexpected touches, unstructured forms and stark contrasts. Stealthy and flamboyant at the same time… Just like a fox.

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