"Born in Grasse, raised in New York” is the tagline of Le Labo, the perfume house created in Grasse by Edouard Roschi and Fabrice Penot.
Having conquered America, the slow perfumery label has flourished throughout the world and now has several boutiques in Paris, as well as corners in the big department stores.
Despite being a real success story, Le Labo remains an address for those in the know, making you unique through its exceptional fragrances, whose secrets it would only reveal under torture.
At the Haut-Marais store, the tone is set from the moment you walk in, with its black frontage, vintage industrial furniture, tin and earthenware walls and untreated wooden floor. Luxury comes with no ostentation here.
Inside, simplicity is the watchword. The packaging is minimalist, the bottles elegantly sober… Even the names read like chemical formulas, Rose 31, Santal 33, Bergamote 22 … It is the scents that matter.
A visit is the ultimate experience, because, just like a chemical laboratory, it is in the Le Labo boutiques themselves that the oils, alcohol and water are blended together to produce the fragrances, in front of the customers, who can then customise the labels and bottles.
The brand has also created a special collection called City Exclusives, sold only in the city that inspired them. Vanille 44, a complex blend of amber and woody incense, which opens with a musky dance before revealing “bourbon vanilla” undertones, is the fragrance representing Paris.
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